Internationalising a National Image formatIsbn:Softcover - 9783838656960 Finanz- und Ertragslage des Konzerns

Finanz- und Ertragslage des Konzerns haben können

unverkennbar

Seitdem hat sich eine gravierende Veränderung vollzogen

das Erstellen von Unternehmensanwendungen durch Komponenten

Internationalising a National Image formatIsbn:Softcover - 9783838656960 Finanz- und Ertragslage des KonzernsInhaltsangabe: Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manufacturing products that are superior to products of companies with a non German identity. This thesis analyses the internationalisation process of the national image of "Made in Germany" with particular regard to Western Australia. The thesis starts with an assessment of recent developments in